London
Where sport meets standout storytelling.
Who We Are →Who we are
Negative Frame Productions is a London-based production and post-production team turning high-pressure sporting moments into cinematic, human stories that brands and organisations can't ignore.
We've spent the last decade on the ground at the world's biggest events – FIFA World Cups, UEFA tournaments, Rugby World Cups, Olympic and Paralympic Games, Formula 1 and more – helping rights holders, broadcasters and brands cut through the noise with content that actually gets watched.
We are a tight, senior-led team of producers, directors and editors who've led units across multiple locations, time zones and cultures. We're calm under pressure, light on ego and heavy on detail – from logistics and access to how a story will land with fans on their phones at 7am.
Whether you're a global federation, a national governing body, a club or a charity that needs to be seen and heard, we bring the same mix of operational discipline and creative instinct. We care about people, pace and tone as much as lenses and lights.
If you need content that feels as alive as the sport itself – and a crew that feels like an easy extension of your team – let's talk.
What we do
Development, production and delivery of access-driven factual series and single documentaries for broadcast and streaming.
Live support, highlights, features and shoulder programming across most sports and major international events.
Story-driven long and short form content for broadcast, streaming, YouTube and social — across any genre.
Campaign and branded films for agencies, rights-holders and global brands — from concept through to delivery.
End-to-end production management, logistics and team leadership across single and multi-location shoots worldwide.
Selected work